Powering Smiles Since 1990.
From a small trading house on Electric Avenue to a household name across the Middle East, Terminator has been lighting up homes and industries with reliable, affordable electrical essentials. No gimmicks — just products that work.
From Electric Avenue to every avenue.
Established in 1990 as Electric Avenue Trading Co. LLC, we started with a simple idea: electrical products should be safe, affordable, and actually available when you need them.
In 2000, we launched Terminator — our own brand focused on the everyday essentials that power real life: extension cords, adapters, holders, switches, and power solutions that don’t fail you. Today, with 2500+ products and presence in 35 countries, we’re still family-run, still obsessed with quality, and still picking up the phone when you call.
We supply contractors, retailers, and homes — from Dubai to Riyadh to Mumbai — because reliability travels well. Every Terminator product is built to international safety standards, tested for real UAE heat and usage, and priced so quality isn’t a luxury.
Built for homes, trusted by industries.
- ✓Family business roots, professional grade execution since 1990
- ✓In-house quality control — minimum complaints, maximum trust
- ✓Same product we sell to Emirates Airline is the one on your shelf
- ✓2500+ SKUs covering extension, wiring, lighting & safety essentials
- ✓Stock ready in Dubai, delivery across GCC within hours not weeks
Vision
To be the most trusted electrical essentials brand in every home and job site across the Middle East and beyond — where people reach for Terminator first because they know it just works. No shortcuts, no second guesses.
Mission
Make safe, certified, affordable electrical products accessible everywhere. Keep quality high, prices honest, shelves stocked, and complaints close to zero. Power smiles by powering the small things that keep life running.
Serious products.
Not serious prices.
We learned early: people don’t want marketing. They want an extension that doesn’t heat up and a switch that clicks right the first time.
Quality-to-Price
Premium materials, smart sourcing. You get industrial-grade without the industrial markup. Honest value, every time.
Safety Certified
Tested to international standards, built for UAE conditions. Flame-retardant, surge-protected, and lab-verified.
Prompt Delivery
Stock in Dubai means dispatch in hours, not weeks. Your project doesn’t wait, neither do we.
2500+ SKUs
From a single adapter to full site wiring, one catalog covers it. No need to juggle ten suppliers.
Minimum Complaints
We obsess over returns so you don’t have to. Low failure rate is our quiet flex — and our proudest metric.
35 Countries
Loved from Carrefour aisles to 5-star hotel maintenance rooms. Same product, same trust, everywhere.
On the shelf where it matters.
If it’s in Carrefour, LULU, ACE and Emirates Airline procurement lists, you know it’s been vetted hard. We’re there.
Need reliable electrical solutions that don’t quit on you?
From one extension for your desk to 1000 units for your project — same quality, same Terminator promise. Talk to us or browse the full range.
Wholesale Market, Deira, Dubai, UAE — stock & support hub for 35 countries
We reply within hours, 24Hrs working cycle
Retail & bulk — same day dispatch available