About Us
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Our network continuously strives to set new benchmarks in prompt delivery and service to customers – powering their smiles like none other electrical brand in the country. Today, our service across countries are helping customers, both domestic and commercial, to choose from a wide variety of products for different applications. Thanks to the quality of products and quicker service, it has minimum customer complaints and highest customer satisfaction. Our Company is associated in business deals with some of the top most outlets in all over UAE and also in GCC Countries.
OUR VISION
Electric Avenue Trading Co LLC strives to become the market leader in the field of Home use small Electrical/Electronic gadgets, Lighting, Measurement technology and DIY Tools by achieving superior customer satisfaction and providing exceptional products and services at affordable prices.
OUR MISSION
Our mission is to provide the BEST possible electrical home products to our customers globally with superior quality and SAFETY standards at affordable prices to make sure our clients are getting the BEST.
OUR MAJOR CLIENTS
Our brands are popular with Hyper Markets. Currently we have 500 small medium and large size hyper markets covering major names like : – Carrefour Chain, Geant Chain, Hyper Panda, Geant Hypermarket, ACE Hardware, Sharaf DG, LULU, Emirates Air Line, Al Maya, AD Coop, Choithrams, Attken Doit Center.
Our products are listed in top ecommerce sites and the response is remarkable. Major platforms where we can see Terminator products are; amazon.ae, tradeling.com, carrefouruae.com, uae.sharafdg.com, toolsmarket.ae, noon.com
“To Extend Full & Fast Attention To Each & Every Client”.
99.9%
Satisfied Client Rate
5120
Products Delivered
200
Brands in Store
24hrs
Daily Working Time
Our History
Established in the year 1990, electric avenue Trading Company LLC has been engaged in a wide variety of Electrical and Electronic products. It started with one motto.
Terminator brand was launched in year 2000 and has become a well-known brand in Middle East. The 2500+ products under this brand are sold in 35 countries & provides best Quality to Price ratio than any other brand in the region.
Message From Our Chairman
Since 1990, Electric Avenue Trading Company LLC has delivered reliable electrical and electronic solutions. With the launch of Terminator in 2000, our brand has become a trusted name in the Middle East, offering 2,500+ products in 35 countries.
Our focus is on customer satisfaction, providing prompt delivery, technical support, and the best quality-to-price ratio for both domestic and commercial applications.
Looking ahead, we aim to innovate, expand globally, and continue powering lives safely and efficiently, while building lasting trust with our customers.
Our Team
Our leadership team combines legal expertise with strategic business insight, delivering clear, cross-border solutions in structuring, mobility, and long-term planning built on discretion, precision and trust.
Sara Khan
Customer Relations Manager
Michael D’Souza
Operations Manager
Rashid Al Mansoori
Head of Product Development
